Imagine if sophisticated market research, complicated audience establishment, and flawless media plans were just a mouse click away. Sounds like magic—but it’s just Lucy. She represents a new advancement in how technology can speed up and improve the work of the marketer. Whether you ask her to hunt down facts about a potential market, pull together customer profiles from social media, or draw up media models, she performs time-consuming tasks in an instant—without breaking a sweat.10 Competitive Advantages with Lucy
Is your company paying for more data than you know how to search? Get data out of silos. Feed it to Lucy. She understands rows of numbers. She reads white papers, too. Unstructured, structured, proprietary or licensed, she organizes every type of data into a single location and combs through it with superhuman speed.
People are complicated—Lucy understands. Give her a few key customer data points, and she uses her resources to draw a detailed audience profile explaining personality, needs, and values. Next, she drills down even further, breaking the larger persona into archetype groups. The result? Deep understanding, so you can tailor your message for a perfect fit.
Part military strategist, part crystal ball, Lucy delivers media mix schematics that show you how much money to spend and exactly where to spend it. Her channel allocation process is fully customizable. Alter your parameters and Lucy’s forecast changes. Together, you’ll plot out the ultimate media plan until you find the correct tactic to deploy for your budget.
Lucy understands your natural language which allows her to understand not only what you want, but provides comprehensive answers complete with vivid visualizations, that help you make informed decisions.
Lucy is an audience expert who assembles complex portraits of target customers, providing you deep insight and uncovering valuable information to help better connect with your audience.