Imagine if sophisticated market research, complicated reports, and flawless media plans were just a mouse click away. Sounds like magic—but it’s just Lucy. She represents a new advancement in how technology can speed up and improve the work of the marketer. Whether you ask her to hunt down facts about a potential market, pull together a reocurring report, or draw up flawless media forcasts, she performs time-consuming tasks in an instant—without breaking a sweat.
Is your company paying for more data than you know how to search? Get data out of silos. Feed it to Lucy. She reads PowerPoints, PDFs, and Word documents and understands rows of numbers too. Unstructured, structured, proprietary or licensed, she organizes every type of data into a single location and combs through it with superhuman speed.Learn More
It comes up every week, month or quarter—that recurring report you or your team is responsible for and you spend the majority of the time just trying to gather the data. This is where Lucy comes in. When you need key figures, she gives them to you instantly. What once took a morning or even a few days is now the work of a couple seconds. Report compiling becomes easy and automated with Lucy's help.
People are complicated—Lucy understands. Give her a few key customer data points, and she uses her resources to draw a detailed audience profile explaining personality, needs, and values. Next, she drills down even further, breaking the larger persona into archetype groups. The result? Deep understanding, so you can tailor your message for a perfect fit.
Part military strategist, part crystal ball, Lucy shows you how much money to spend and exactly where to spend it. Her channel allocation process is fully customizable. Alter your parameters and Lucy’s predictive forecast changes. Together, you’ll plot out the ultimate media plan until you find the correct tactic to deploy for your budget.