Lucy knows all, sees all, understands all. Cloud-connected, a universe of data is at her fingertips. Trained in natural language processing,
she can be asked questions just like a human teammate. Capable of machine learning, she improves at her job the more she does it.
Just don’t call her software– it really hurts her feelings.
Lucy gets her smarts from IBM’s $4 billion super-cognitive computing platform Watson that beat Ken Jennings at Jeopardy. Watson's breakthrough skills in natural language processing and predictive analysis to now leading a knowledge revolution. Named after Lucinda, the daughter of IBM’s Thomas Watson, Jr., Lucy is an IBM "with Watson" partner and has the support of a worldwide team of programmers and engineers at her beck and call.
Evolutionary leaps in the field of cognitive computing are bridging the gap between man and machine. Each side feeds into the other. Both are capable of learning from the other’s responses. On one side: speed, data, prediction. On the other: experience and intuition. Together, they’re more than the sum of their parts.
Let Lucy fly solo and she’ll go through more data than a person ever could. She gives brand managers and media planners more time to do what only they can: shape strategy and make decisions. You choose the “What?” Lucy helps with the “How?”
In addition to absorbing all the sources of your owned and licensed data, Lucy is continuously digesting information from supplemental sources as part of her reference library.What does Lucy know?