HOW DOES LUCY WORK?

Lucy knows all, sees all, understands all. Cloud-connected, a universe of data is at her fingertips. Trained in natural language processing,
she can be asked questions just like a human teammate. Capable of machine learning, she improves at her job the more she does it.
Just don’t call her software– it really hurts her feelings.

Lucy knows all, sees all, understands all. Cloud-connected, a universe of data is at her fingertips. Trained in natural language processing, she can be asked questions just like a human teammate. Capable of machine learning, she improves at her job the more she does it. Just don’t call her software– it really hurts her feelings.

The Power of IBM's Watson


Lucy gets her smarts from IBM’s $4 billion super-cognitive computing platform Watson that beat Ken Jennings at Jeopardy. Watson's breakthrough skills in natural language processing and predictive analysis to now leading a knowledge revolution. Named after Lucinda, the daughter of IBM’s Thomas Watson, Jr., Lucy is an IBM "with Watson" partner and has the support of a worldwide team of programmers and engineers at her beck and call.

A symbiotic relationship

Evolutionary leaps in the field of cognitive computing are bridging the gap between man and machine. Each side feeds into the other. Both are capable of learning from the other’s responses. On one side: speed, data, prediction. On the other: experience and intuition. Together, they’re more than the sum of their parts.

You + Lucy = 3

She offers options. You call the shots.

Let Lucy fly solo and she’ll go through more data than a person ever could. She gives brand managers and media planners more time to do what only they can: shape strategy and make decisions. You choose the “What?” Lucy helps with the “How?”

You + Lucy = 3

Lucy is Always Learning

In addition to absorbing all the sources of your owned and licensed data, Lucy is continuously digesting information from supplemental sources as part of her reference library.

What does Lucy know?

See how Lucy works for...

BRAND
MANAGERS

ACCOUNT MANAGER/
DIRECTORS

MARKETING
DIRECTORS

MEDIA
PLANNERS

Brand Managers
Nobody understands customers like Lucy. Keyed in to social media and trained in Jungian analysis, she tells you exactly what makes your target audience tick. With Lucy’s detailed reports at your fingertips, you’ll form strategies that perfectly match message and customer.
Account Manager/Directors
Lucy's ability to answer questions in a split second allows you do more with less. With Lucy's assistance, you gain valuable time and support to meet deadlines, please clients and support your teams.
Marketing directors
In response to your questions, Lucy presents comprehensive answers complete with vivid visualizations, that help you make informed decisions. With her as a partner, you’ll have more perspective than ever before possible, giving you a tactical edge plus plenty of time to deploy it.
Media Professionals
Concoct the magic mix of spend and communication channel with Lucy on your media team. Her foresight lets you test different combinations until you get it just right. In just 30 minutes, the two of you can sharpen media plans it would take a 3-person team a week to prepare.

Enough Talk. Let Lucy Show You How She Works.