Frequently Asked Questions

Tell Me More Lucy!

Looking to learn more about Lucy? The following FAQs answer some of the most commonly asked questions about her. If you don't find what you are looking for, just ask us at 


What is Lucy?

Lucy works as an AI-powered knowledge management platform democratizing data across the enterprise for quick access and insights. Understanding both structured and unstructured data, she unifies and delivers data an organization owns, licenses and commissions through one simple interface. Lucy gets her smarts from Equals 3’s proprietary IP and components of the world’s top APIs and services. She is designed to continuously learn and improve through user feedback. Through the power of machine learning, her answers will continue to get better and better as time goes on—creating an expert resource for your organization.


Who is Lucy designed for?

Lucy was built for Fortune 1000s and the agencies that service them. Consumer insights, market research, and technical documentation are the most common knowledge workers who use Lucy.


How does Lucy work?

Lucy brings previously unthinkable levels of efficiency by processing, reading and remembering unstructured data at levels that no human team could accomplish in years. She takes written reports, PPTs, PDFs, videos, audios, graphs, datasets—accumulated knowledge across all the different places the information lives—and learns them like an expert. Anytime new information is added or updated she learns that too. She can even connect to third-party data sources. When a member of your team has a question that could be answered by your trove of internal data assets, Lucy’s system makes it easy. Ask her what you’re looking for and she will do more than point you to the sources with answers. She delivers the specific answer unit within the relevant assets. When Lucy joins your team, you can count on her to read and learn every piece of knowledge that you feed her. She never leaves, never forgets and becomes smarter every day.


What problem does Lucy solve?

Businesses hold huge stores of unstructured data; PowerPoints, PDFs, Word Docs, audio and video. This data was expensive to procure or produce—yet more than 90% of this data will go largely unused after just 90 days.

Marketers, Researchers, Business Development Teams, Customer Support, Leadership and other Knowledge Workers are faced with daily challenges when trying to find answers from their data. Scenarios are as simple as lost time trying to find that chart, research, study, analysis or other needed data to support a variety of work to the extreme of unknowingly duplicating projects (i.e., commissioning work that was already done by others elsewhere in the enterprise). Lost knowledge (or "Dark Data”) costs time and wastes money. For years, businesses accepted this as the status quo, but technology now exist to solve this problem.


Why can’t companies do a different kind of search for the answers instead of asking Lucy?

Past solutions required creating tags or file structure were wildly inefficient. One person thinks different so things get categorized according to individual preferences. Usually enterprise search leads to employees piecing together findings based on a deep exploration process, sifting through hundreds of assets created by their predecessors. Or scouring through a long list of returned search results hoping one of them has the answer somewhere within it. Unfindable knowledge has been universal challenge. For the first time, there is a way to actually solve it. 


Where does Lucy get her data from?

Lucy has 20+ automated integrations to internal file systems including Box, SharePoint, Dropbox and OneDrive, she is ready to unify access and provide insights from all the documents across internal files and systems. Lucy also has connectors to 50+ common research platforms and systems.


How does Lucy answer questions?

Lucy is trained in natural language processing – she understands grammar and context, comprehends complex questions, and evaluates all possible meanings.

  • Lucy searches millions of documents in massive repositories to find thousands of possible answers
  • Collects evidence and uses a scoring algorithm to rate the quality of this evidence
  • Ranks all possible answers based on the score of its supporting evidence

Lucy might return either structured or unstructured answers (or both) and will cite the source of her answer providing a link back to the original source.

In addition, Lucy provides a confidence score for all her responses, which are prioritized with the highest scores on top. Users can provide feedback on Lucy’s responses to let her know if they are relevant or not, enabling Lucy to improve at everything she does and, subsequently, ameliorate her confidence score.

Think of Lucy's AI for knowledge management as an enterprise answer engine versus a document search tool. It preserves the sum of a company’s knowledge across a myriad of file types and quickly delivers precise answers, not a long list of possible documents and files to scan through.


What types of unstructured data does Lucy understand?

Lucy reads and understands Word Documents, PDFs, PowerPoint, PNG, JPEG Keynote, TXT, Pages, RTF and more than 40 video and audio formats. We’re continually developing Lucy to search and understand the next level of data


What is Equals 3?

Equals 3 builds tools for knowledge workers using cutting-edge Artificial Intelligence-based technologies. Founded in 2015, Equals 3 helps Fortune 1000 companies and the agencies that serve them make the most of our data-rich environment. Equals 3 believes in the power of Human-Machine Symbiosis,” the idea that an individual can benefit from the power of technology to be stronger than the individual, and stronger than the technology alone. Our brand reflects the belief: Lucy + you = 3.


Tell me more about “You + Lucy = 3”

Evolutionary leaps in the field of cognitive computing are bridging the gap between human and machine. Each side feeds into the other. Both are capable of learning from the other’s responses. On one side: speed, data, prediction. On the other: experience and intuition. Talented teams paired with AI can instantly find the data they need to make quick, data-based decisions. Together, both are better than the sum of their parts.


Who are the founders of Equals 3?

From the early days of the Internet and the first websites, to business portals of the dot com era, to the latest generation of 1:1 marketing — integrating sales, service, and marketing — Dan Mallin and Scott Litman have a broad history of building businesses that help organizations take advantage of cutting-edge digital transformation. Together, the two have grown and sold four businesses and built forward-thinking ad tech platforms that are still in use day-to-day by some of the world’s largest brands, agencies, and media firms.

Marc Dispensa invents tech solutions that give marketing and advertising agencies a competitive digital edge. He’s a visionary serial entrepreneur with a track record of bringing new ideas to life, growing emerging companies to a position of strength, and enhancing the businesses of both clients and the agencies that serve them. Besides his business leadership and innovative mind, Dispensa also has technology know-how. He architected and developed ad tech platforms that integrate with MediaOcean, AppNexus and Google digital ad products to drive efficiencies across the media buying and selling process for some of the world’s biggest brands.