Lucy Delivers Brand Insights

Digesting approximately 1,000 accredited news sources daily, Lucy looks for your brand mentions and then analyzes the key topics, tone and sentiment based on what she has read. With Lucy, you are always kept up-to-date on market perception.

Brand Sentiment

In seconds, Lucy reads through the articles in your chosen date range and shares the top three sources discussing your brand. She also analyzes the tone and customer sentiment around the articles. You quickly get an overall picture on how your brand is being talked about and perceived.

Article Tone

If you want to take a closer look at what is driving your current brand sentiment, Lucy will provide you with a deeper dive. In addition to the article link, she provides the percentage of fear, anger, joy, disgust or sadness driving the tone of each article.

Keyword Mentions

Discover what brand topics are being most talked in the market. Scouring all the articles read, Lucy pulls out and graphs the most common keywords driving your media mentions.

Topic Reaction

For each keyword listed, you can expand the information to see how people feel about that particular topic. Adjust the date range on any topic and Lucy will instantly provide a visual scale weighing positive and negative reactions.

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