You Need to Keep A.I. in Mind as You Market Your Product

Don't lose sight of the fact that artificial intelligence (A.I.) plays a part in everything these days from voice recognition to search engine rankings.

Marketing is an always-evolving field, making it difficult for brands to keep up. Often insight into the next big trend comes from new technologies themselves. For modern-day marketers, those technologies are currently things like virtual reality, machine learning, and artificial intelligence (AI).

While those other solutions are still mostly on the horizon, AI is already being used in marketing campaigns across the globe. Even IBM's legendary Watson is contributing to marketing plans now. At World of Watson in Las Vegas this week, a company called Equals 3 highlighted how it's using several Watson APIs in its "Lucy" product. The portal handles a marketer's natural language queries, sifts through thousands of documents and other material provided to it, and then creates marketing plans and media strategies with the information.

This type of product, along with Apple's Siri and Google Now, is changing the way marketing teams and consumers are devising strategies and searching for things online. This all has a direct impact on the way campaigns are conducted. However, not everyone is able just yet to use really advanced programs that do 6 months of work in a day. Here are some more simple but effective ways you should be accounting for AI as you build your next marketing strategy.  Click to read the full article.

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