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Will AI impact marketing and media spend optimization? (Spoiler: Yes!)

Posted by Equals 3 on Sep 25, 2018 12:02:00 PM

"Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?"

Rob Jayson, EVP, Insights & Analytics at USIM, delivers insights on how AI will impact marketing and media spend optimization. He also shares how USIM partnered with Equals 3 to create ATOM™. Read the blog.













Topics: News