The holy grail for Marketers has long been making sense of ever-increasing data about the consumer interactions with products, services that result from different marketing programs. The phenomenal power of IBM Watson has already been leveraged in many ways, including supporting disease diagnoses of all types based on its ability to read 800 million pages per second and know findings from over 23 million global research studies. Watson has revelatory applications for marketers as well.
Because the Watson’s cognitive computing platform continuously learns, it gains value and knowledge over time. There are marketing-related Watson services already available on the IBM Watson Developer Cloud on Bluemix, allowing anyone (including savvy marketers) to embed Watson’s cognitive technologies into their apps and products. These Watson APIs draw on advances in natural language processing, machine learning and deep learning.
According to Steve Abrams, IBM’s Watson Platform Director, Watson’s strength is analyzing “unstructured” data, including social media posts, videos and images, which are among the largest and fastest growing forms of consumer communication. “Watson can unlock insights buried deep within this data, offering marketers a closer look at the consumer mindset, including how and when consumers want to engage with brands,” says Abrams. “This level of insight from Watson is gold to marketers.”
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