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8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down

Artificial intelligence is about to rock your world.

At least, it will if you’re in marketing and sales.

In fact, McKinsey Global Institute estimates that AI and other analytics will have a $6 trillion impact on marketing and sales alone.

So how will AI actually impact marketers?

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Topics: Thought Leadership, News

3 Questions About AI That Nontechnical Employees Should Be Able to Answer

We came across a fascinating take from HBR on engaging in AI across multiple levels of an organization. We've experienced firsthand the importance of keeping both executive stakeholders and analysts involved with solving business problems.

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Topics: Thought Leadership

42+ Artificial Intelligence Tools for Marketers

 Marketers always have the same question when it comes to artificial intelligence:

“How do I get started with AI?”

The best way is to experiment with AI-powered marketing tools.

But there are a lot of vendors out there. And a lot of bold claims about what AI can and can’t do.

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Topics: Thought Leadership, News

The Rise of AI for Agencies

 It started in Cannes in 2017 when Publicis announced it would begin work on Marcel, an AI platform to service the Publicis network of agencies. The initiative was such a priority for Publicis that it included putting a hold on investments toward industry events and award shows until complete. The focus on agency artificial intelligence had begun.

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Topics: Thought Leadership, News

Step-by-Step: How to Get Started with Marketing AI

We recently saw some great advice from the Marketing Artificial Intelligence Institute and something we certainly live at Equals 3: During discovery we work with clients to come up with a list of use cases where AI driven automation can help, then—if determined that Lucy is a good fit—we start by focusing on one that’s of highest value to get started.

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Topics: Thought Leadership