Get the latest scoop on Lucy!

 

How Cognitive Computing Can Make You a Better Marketer

"Since cognitive computing can process massive amounts of data that no human could ever digest and imitate the human brain like no computer system ever has, the technology has amazing potential to amplify our abilities -- not replace us -- and help us make better, data-driven decisions."

Read More

Topics: News

Marketing: the channel is dead, long live the holistic

Focusing on a channel as the saviour of your marketing will be foolish in an Artificial Intelligence word.

Read More

Topics: News

25 Innovations and Trends for the Future

From AI and drones to podcasting and housing density. 

Read More

Topics: News

Mad about Lucy

By Lee Hopkins

G’day and welcome to Better Communication Results vidcast, edition 111.

In today’s video we:
  • ask what is Artificial General Intelligence;
  • are mad about Lucy;
  • might be closer to human machines than we think;
  • discuss using AI to benefit your email marketing; and
  • consider reading your employees’ emails.
Read More

Topics: News

8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down

Artificial intelligence is about to rock your world.

At least, it will if you’re in marketing and sales.

In fact, McKinsey Global Institute estimates that AI and other analytics will have a $6 trillion impact on marketing and sales alone.

So how will AI actually impact marketers?

Read More

Topics: Thought Leadership, News

15 AI-powered tools to simplify a marketer’s job

"Being a marketer can be hard. The ultimate goal is to make sure that “the most pertinent content reaches the most promising customers at the moments of greatest influence across multiple channels and markets.”.But how can it be achieved in the day and age of big, unstructured data and increasing demand for personalization?"

Read More

Topics: News

Talking About Lucy and Marketing AI

By Geoff Livingston

More advanced brands in the marketing segment like Marketo are already deploying their early AI solutions. However, their legacy implementations may prove a hindrance compared to next generation AI-based marketing systems that are rising to compete against them. One such system is Lucy, a platform developed by a company called Equals 3.

Read More

Topics: News

42+ Artificial Intelligence Tools for Marketers

 Marketers always have the same question when it comes to artificial intelligence:

“How do I get started with AI?”

The best way is to experiment with AI-powered marketing tools.

But there are a lot of vendors out there. And a lot of bold claims about what AI can and can’t do.

Read More

Topics: Thought Leadership, News

The Rise of AI for Agencies

 It started in Cannes in 2017 when Publicis announced it would begin work on Marcel, an AI platform to service the Publicis network of agencies. The initiative was such a priority for Publicis that it included putting a hold on investments toward industry events and award shows until complete. The focus on agency artificial intelligence had begun.

Read More

Topics: Thought Leadership, News

That Happened Fast: What You Can Do To Adjust For AI Marketing In 2018

By Arya Bina

Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

Read More

Topics: News