Get the latest scoop on Lucy!

 

PR Council Forum: 'You Better Have Good Reason For Using That Data'

The PR Council's Critical Issues Forum in Chicago explored using data and analytics to personalize marketing while steering clear of being 'creepy.'

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AI & The Future of Marketing [A Virtual Panel]

n the marketing world Artificial Intelligence (AI) is a popular “buzz word”. If you haven’t spent much time researching AI, consider this blog your introduction to a topic you’ll be hearing more about in the future. If you are like us, you don’t want to be left behind when it comes to new technology and innovation. Thankfully – for those of you in and near the Twin Cities – you can join us at DenamiCON and explore this topic in more depth!

As a pre-conference teaser, we’re pleased to bring you this “sneak peek” of insights on Artificial Intelligence and marketing in the machine age.

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Everybody Loves Lucy: Artificial Intelligence Edition

How will artificial intelligence change the way marketing is done?

It’s a question that every marketer needs to be asking today.

When marketing entrepreneur and AI expert Scott Litman asked himself this question, he came up with one answer.

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Pack Your Parachute Before Taking the Entrepreneurial Leap

In the United States alone, nearly half a million startups are born every year. Some get off the ground, but fewer figure out how to stay afloat. While the barrier to entry is a lot lower than it was pre-internet, the competition is exponentially greater, making it that much harder to succeed. A good idea isn’t good enough to guarantee prosperity.

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The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter

By Robin Kurzer

In 2016, we told you about Lucy, an artificial intelligence (AI) platform that answered marketers’ questions via menus or conversational English queries, using data from multiple platforms.

Two years have passed since its debut, so we checked in on Lucy’s creator, Equals 3, to see if the AI-powered assistant had changed.

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How an AI assistant named Lucy could help marketers access information and make better decisions

Lucy could help with research, personality profiling and media optimization. But a spokesperson told TechRepublic that the cognitive assistant is meant to help marketers, not replace them.

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Interview With Scott Litman, Managing Partner - Equals 3 Interview With Scott Litman, Managing Partner – Equals 3

By Sudipto Ghosh

 

Tell us about your journey into Artificial Intelligence? What’s the idea behind launching ‘Lucy’?

As a veteran entrepreneur in marketing services and ad tech, we’ve had a front row seat to the explosion of data available to marketers over the years. Data in various databases, data from subscriptions and data that’s in the tens of thousands of PowerPoints, PDF’s and Word documents floating around a company’s file systems. And as a matter of perspective, think about that data from 5 years ago and then 10 years ago.

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29 Founders Share How To Continue Growing After A Year Of Growth

By Yitzi Weiner

Growth. We all want to grow. Every company wants to grow. But how does one keep growing. How does one continue growing after they have had a year of growth?

I reached out to 29 Founders and CEOs to share their strategies on they plan to continue growing after a year a growth.

The answers were profound. Enjoy!

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54 Artificial Intelligence Powered Marketing Tools

By Lee Odden

The expression, “Marketers are data rich and insight poor” is more true today than ever.

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Don’t Skip These Questions When Talking to Martech Vendors

By Ginger Conlon

The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly.

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