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42+ Artificial Intelligence Tools for Marketers

 Marketers always have the same question when it comes to artificial intelligence:

“How do I get started with AI?”

The best way is to experiment with AI-powered marketing tools.

But there are a lot of vendors out there. And a lot of bold claims about what AI can and can’t do.

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Topics: Thought Leadership, News

The Rise of AI for Agencies

 It started in Cannes in 2017 when Publicis announced it would begin work on Marcel, an AI platform to service the Publicis network of agencies. The initiative was such a priority for Publicis that it included putting a hold on investments toward industry events and award shows until complete. The focus on agency artificial intelligence had begun.

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Topics: Thought Leadership, News

That Happened Fast: What You Can Do To Adjust For AI Marketing In 2018

By Arya Bina

Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

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Topics: News

How AI is Changing Content Marketing Today and in the Future

by Kaya Ismail

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond.

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Topics: News

The TEAM Companies to Launch Industry's First AI-Powered Assistant for Talent and Production Business Affairs

The TEAM Companies, the leading payroll, business affairs and technology provider for the advertising and entertainment industries, today announced its plans to launch KAT, an AI platform designed to transform the industry and outcomes for clients. According TTC will work with Equals 3, a technology firm specializing in AI applications to develop KAT.

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Topics: News

Universities and legacy industries are giving rise to the Midwest’s AI startups

Even as artificial intelligence promises to transform many facets of life, the majority of AI companies in the U.S. are still concentrated in traditional tech hubs. According to a Glassdoor analysis from November, 30 percent of open jobs that included the words “artificial intelligence, “AI,” or “deep learning” in their title were located in San Jose, with another 18 percent in San Francisco.

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Topics: News

How AI Inspires Intelligent Brand Experiences to Drive Choice

by Jennifer Volmer

When you really think about it, how many times a day do you make a decision? Some research claims that the average person makes around 70 decisions while others agree that the number is in the thousands. According to one study, we make 200 daily decisions about food alone. It’s no wonder there is such a thing as “decision fatigue”, which can impact our ability to make good decisions.

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Topics: News

Equals 3 And GBH Insights Partner To Increase Value For Custom Data

Equals 3’s AI-powered assistant, Lucy, ties together custom surveys with traditional data

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Topics: News, Press Release

Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning

by Magnus Unemyr & Martin Wass 

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind.

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Topics: News

[FIELD NOTES] MinneAnalytics Big Data Tech 2018 – AI Panel

Filmed 6/5/18 at MinneAnalytics Big Data Tech 2018 by Jenson Studios at Normadale Partnership Center moderated by Rick Brimacomb, featuring: Scott Litman of Equals 3, Andrew Murphy of Loup Ventures, and Matt Versaggi of Optum.

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Topics: News, Events