Get the latest scoop on Lucy!

 

The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter

By Robin Kurzer

In 2016, we told you about Lucy, an artificial intelligence (AI) platform that answered marketers’ questions via menus or conversational English queries, using data from multiple platforms.

Two years have passed since its debut, so we checked in on Lucy’s creator, Equals 3, to see if the AI-powered assistant had changed.

Read More

Topics: News

How an AI assistant named Lucy could help marketers access information and make better decisions

Lucy could help with research, personality profiling and media optimization. But a spokesperson told TechRepublic that the cognitive assistant is meant to help marketers, not replace them.

Read More

Topics: News

Interview With Scott Litman, Managing Partner - Equals 3 Interview With Scott Litman, Managing Partner – Equals 3

By Sudipto Ghosh

 

Tell us about your journey into Artificial Intelligence? What’s the idea behind launching ‘Lucy’?

As a veteran entrepreneur in marketing services and ad tech, we’ve had a front row seat to the explosion of data available to marketers over the years. Data in various databases, data from subscriptions and data that’s in the tens of thousands of PowerPoints, PDF’s and Word documents floating around a company’s file systems. And as a matter of perspective, think about that data from 5 years ago and then 10 years ago.

Read More

Topics: News

29 Founders Share How To Continue Growing After A Year Of Growth

By Yitzi Weiner

Growth. We all want to grow. Every company wants to grow. But how does one keep growing. How does one continue growing after they have had a year of growth?

I reached out to 29 Founders and CEOs to share their strategies on they plan to continue growing after a year a growth.

The answers were profound. Enjoy!

Read More

Topics: News

54 Artificial Intelligence Powered Marketing Tools

By Lee Odden

The expression, “Marketers are data rich and insight poor” is more true today than ever.

Read More

Topics: News

Don’t Skip These Questions When Talking to Martech Vendors

By Ginger Conlon

The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly.

Read More

Topics: News

[REPEAT]: Scott Litman & Dan Mallin

REPEAT is a special interview series underwritten by CliftonLarsonAllen where we take a deep dive inside the minds of Minnesota’s rare repeat technology entrepreneurs. Repeat means to start a tech company, exit said company, and return start another one.

We kick it off today with Scott Litman and Dan Mallin, presently pursuing Equals 3 after decades of documented business success. Together and in parallel they also founded the Minnesota Cup in 2005; Litman & Mallin are among our guests of honor at the upcoming Founders Respect and Recognition event on April 5th.

Read More

Topics: News

Is Artificial Intelligence In Marketing Overhyped?

By Rupa Ganatra

A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality.

Artificial intelligence has certainly become the buzzword of 2018 as brands and retailers increasingly explore how it will impact their business this year and beyond. Speaking at an event recently hosted by StoryStream on the hype behind AI in marketing, it became apparent that whilst AI is in its infancy today, many brands and retailers are already actively using AI for the likes of content creation, content management, customer insights, personalization and customer acquisition.

Read More

Topics: News

Scott Litman of Equals 3 Democratizes Marketing Data with AI

As a successful Minnesota entrepreneur, Scott Litman — along with longtime business partner Dan Mallin — has built five companies and founded MN Cup, the largest statewide startup competition in the entire country.

In their most recent venture, Equals 3, Scott and Dan created Lucy, an AI-powered companion for marketers. They seek to “democratize data” and help more people at big companies have clearer, simpler access to the data they own.

At their Minneapolis headquarters, Scott chatted with me about the adoption of artificial intelligence, the key to successful business partnerships and what businesses are still getting wrong about marketing automation.

Read More

Topics: News

Managing Data Overload With Augmented Intelligence

By Kristen Finley

The modern marketer’s world is rich in data, but the only thing these data points have in common is the hope we place on finding actionable insights to stand out from the competition.

The problem is, our industry’s production of data has far surpassed a human ability to process it all.

Read More

Topics: News

Subscribe to Email Updates

Recent Posts