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How AI can solve the top 3 pain points in marketing

Leading marketing experts agree that the plethora of tools available to marketers and advertisers is both a blessing and a curse. The variety of options enables marketers to keep up with an ever-evolving digital landscape of consumer and customer behavior, but a professional uses 20 to 50 different tools to manage all their tasks.

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Ask the Thought Leaders: What Impact Will AI Have In The Next 20 Years?

There was a time when AI seemed to belong to a world of fantasies. Movies showed us a remote future where machines and robots emulated human interactions, and the latent fear of them turning against humanity was a repeated card.

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AI And The Agency: Havas Media Trains Its New Brain

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3.

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How 26 Top Marketing Executives Use Artificial Intelligence

Artificial intelligence is rapidly transforming all digital industries and marketing is no exception.

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Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems.

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Lucy By Equal 3 Delivers Marketers a Better Half

Nucleus predicts Lucy has the potential to improve the strategic capabilities of marketers and drive higher return on investment (ROI) than basic marketing solutions.

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Hey, So You Want Another 2017 Predictions List?

Did I hear you wanted another 2017 predictions list? I read it somewhere on the Internet… so clearly it has to be true.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

Because I’m allergic to hype, I expected to be itching incessantly while writing this. “Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI.

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Minneapolis Agency Ciceron Partners With Startup Equals 3

Ciceron — a veteran digital agency in Minneapolis, has partnered with Equals 3  to bring marketing artificial intelligence to its clients.

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6 Incredible Ways Businesses are Using Artificial Intelligence Today

In science fiction, artificial intelligence (AI) systems are often bent on overthrowing human civilization, or they are benevolent caretakers of our species. In reality, machine-learning is already with us, evolving out of search engines like Google and seeping into our everyday lives without much fanfare.

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