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Top organizations at next generation analytics to be honored

Equals 3 recognized as one of the nations top analytics innovators with Analytics 50 award. (Learn more about the award)

A growing number of organizations are investing in big data initiatives and advanced analytics, but just what is meant by advanced analytics, or next generation analytics, is changing. Next generation analytics is evolving along with business needs, and today means cloud-based, collaborative and multi-entity applications.

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Topics: News, Awards

5 MarTech Tools Leading the AI Revolution

Where would we be today without our precious stack of martech tools? The introduction of the tools themselves revolutionized how marketers streamlined their processes, creating all new techniques for measuring customer interactions and making the most informed decisions to meet company goals. 

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Topics: News

The Impact of AI on Marketing Jobs

Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change.

We live in a world of exponential change. As we have moved from the industrial age, to the information age, to the mobile age, we now are entering the age of artificial intelligence and automation.

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Topics: News

Why The Weather Company Rebranded As IBM Watson Advertising

"The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."

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Topics: News

AI is A Rocket About to Launch - Here’s How to Get On Board

It is estimated that by 2020, there will be billions of terabytes of data produced every day (Source). Yet marketing and advertising professionals aren’t able to fully leverage it because they are navigating an explosion of different tools, facing a lack of transparency, and dealing with walled gardens.

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As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

Acquisition of The Weather Company fuels a new division.

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Meet Lucy: A new AI companion for marketers powered by IBM Watson

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.

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Isolated Incident on Development Server

We experienced an intrusion of a sample data set on one of our development servers.  As the data was not actively in use by any of our clients, we immediately shut down the server.

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Equals 3, LiveRamp and Adobe Technologies Among 2017 DMA Innovation Award Winners

The Data and Marketing Association (DMA) announced today the selection of six marketing technology solutions to be honored at the 2017 Innovation Awards, being held at &THEN, DMA’s global conference in New Orleans (October 8-10). The Innovation Awards judge technologies which differentiate themselves from other data applications in the marketplace, benefit the marketing community and its customers and demonstrate improved efficiency or effectiveness.

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Topics: News, Awards

Discussing content goals with Equals 3’s Director of Marketing

Lisa Bergerson is currently the Director of Marketing at Equals 3, a martech startup using artificial intelligence to help marketers access and organize unbelievable amounts of customer and industry insights. Lisa’s marketing career has spanned 20 years and numerous industries, everything from luxury real estate to educational nonprofits to content marketing. But she loves being back at a startup, especially one that’s revolutionizing the practice.

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