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Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems.

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Lucy By Equal 3 Delivers Marketers a Better Half

Nucleus predicts Lucy has the potential to improve the strategic capabilities of marketers and drive higher return on investment (ROI) than basic marketing solutions.

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Hey, So You Want Another 2017 Predictions List?

Did I hear you wanted another 2017 predictions list? I read it somewhere on the Internet… so clearly it has to be true.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

Because I’m allergic to hype, I expected to be itching incessantly while writing this. “Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI.

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Minneapolis Agency Ciceron Partners With Startup Equals 3

Ciceron — a veteran digital agency in Minneapolis, has partnered with Equals 3  to bring marketing artificial intelligence to its clients.

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6 Incredible Ways Businesses are Using Artificial Intelligence Today

In science fiction, artificial intelligence (AI) systems are often bent on overthrowing human civilization, or they are benevolent caretakers of our species. In reality, machine-learning is already with us, evolving out of search engines like Google and seeping into our everyday lives without much fanfare.

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You Need to Keep A.I. in Mind as You Market Your Product

Don't lose sight of the fact that artificial intelligence (A.I.) plays a part in everything these days from voice recognition to search engine rankings.

Marketing is an always-evolving field, making it difficult for brands to keep up. Often insight into the next big trend comes from new technologies themselves. For modern-day marketers, those technologies are currently things like virtual reality, machine learning, and artificial intelligence (AI).

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Business Embraces Artificial Intelligence

Businesses already are using AI to reach customers. The work is about algorithms, not automatons.

You can think of Lucy as the fastest marketing researcher on the planet. Minneapolis-based digital marketing and technology agency GoKart Labs “hired” Lucy in May and was quickly amazed. “When I asked a question of Lucy—it was a specific question about a client’s competitors—it found that information,” says Rob Rosen, GoKart’s director of digital marketing and analytics. “Even Google didn’t find that information in a clear way.”

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Way Beyond Jeopardy: 5 Marketing Uses Of IBM Watson

The holy grail for Marketers has long been making sense of ever-increasing data about the consumer interactions with products, services that result from different marketing programs.  The phenomenal power of IBM Watson has already been leveraged in many ways, including supporting disease diagnoses of all types based on its ability to read 800 million pages per second and know findings from over 23 million global research studies. Watson has revelatory applications for marketers as well.

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Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts.

Soon after Watson’s victory, IBM began to get inquiries from physicians, particularly oncologists, interested in knowing if cognitive technology could be applied in a clinical context.

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