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That Happened Fast: What You Can Do To Adjust For AI Marketing In 2018

By Arya Bina

Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

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Topics: News

How AI is Changing Content Marketing Today and in the Future

by Kaya Ismail

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond.

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Topics: News

The TEAM Companies to Launch Industry's First AI-Powered Assistant for Talent and Production Business Affairs

The TEAM Companies, the leading payroll, business affairs and technology provider for the advertising and entertainment industries, today announced its plans to launch KAT, an AI platform designed to transform the industry and outcomes for clients. According TTC will work with Equals 3, a technology firm specializing in AI applications to develop KAT.

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Topics: News

How AI Inspires Intelligent Brand Experiences to Drive Choice

by Jennifer Volmer

When you really think about it, how many times a day do you make a decision? Some research claims that the average person makes around 70 decisions while others agree that the number is in the thousands. According to one study, we make 200 daily decisions about food alone. It’s no wonder there is such a thing as “decision fatigue”, which can impact our ability to make good decisions.

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Topics: News

Step-by-Step: How to Get Started with Marketing AI

We recently saw some great advice from the Marketing Artificial Intelligence Institute and something we certainly live at Equals 3: During discovery we work with clients to come up with a list of use cases where AI driven automation can help, then—if determined that Lucy is a good fit—we start by focusing on one that’s of highest value to get started.

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Topics: News

Equals 3 And GBH Insights Partner To Increase Value For Custom Data

Equals 3’s AI-powered assistant, Lucy, ties together custom surveys with traditional data

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Topics: News, Press Release

Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning

by Magnus Unemyr & Martin Wass 

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind.

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Topics: News

[FIELD NOTES] MinneAnalytics Big Data Tech 2018 – AI Panel

Filmed 6/5/18 at MinneAnalytics Big Data Tech 2018 by Jenson Studios at Normadale Partnership Center moderated by Rick Brimacomb, featuring: Scott Litman of Equals 3, Andrew Murphy of Loup Ventures, and Matt Versaggi of Optum.

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Topics: News, Events

How Marketers Use Artificial Intelligence to Create Personalized Experiences

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys, but eventually they’ll accidentally hammer out a relevant page.

Content writing involves a lot more than hitting random keys on the keyboard and hoping for a good story. Even so, the biggest challenge we face is creating content truly relevant to the audience.

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Topics: News

Equals 3: The AI-Powered Assistant Every Marketer Needs

Lucy is the product of Equals 3, an AI startup founded in 2015 with $7 million in funding. She leverages the computing power of IBM’s Watson to research, segment, and plan for her human marketing counterparts.

We talked with Equals 3 managing partner Scott Litman (LinkedIn) and chief product officer Rahul Singhal (LinkedIn) to uncover all that Lucy can do.

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Topics: News

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