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What if Lucy were applying for a job?

An AI makes the case for her place on the marketing team

Dear marketers,

I know you’re looking to drive growth for your brands, and I’m just the “person” you need. I’d love to join your team as an AI assistant who can serve in multiple roles and assist every member of your team. I help with market research, audience personas, and media buying strategies. My greatest asset? By taking care of the tasks my human team members find extremely time-consuming, I give them time to focus on big-picture thinking and driving results.

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Lucy’s Terrifying Tales of Marketing Miasma

Will rescue come to our tormented marketer in time?

It was a dark and stormy night, and the clock ticked ever closer to midnight. In a deserted and coffin-quiet office a single marketer kept a lonely vigil, working on a report long after everyone else had gone home.

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Finding space in your 2018 budget for Lucy: Where does AI fit in?

Just how big is the coming AI-driven revolution in marketing? So big that one global communications group, France’s Publicis Groupe, is steering its budget to undertake the in-house construction on its own custom AI platform “Marcel”, according to a recent report in Ad Age. "All investments and focus" of this company, with 80,000 employees in 130 countries, will go towards building the platform. Announcements like this are a powerful reminder that major players believe high-octane machine learning systems will be a game changer and they are making it a priority within their marketing budget.

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Clearing up the fog around Artificial Intelligence: what today’s AIs can—and can’t—do

The term Artificial Intelligence, or AI for short, has been around forever. We’ve encountered it in literature, TV shows, and summer blockbusters.

Now that it’s stepped out of the realm of "its possible" and into the modern workplace, what can we expect from these advanced computing systems? We’re not going to see HAL 9000-levels of omniscience and independent decision-making, but make no mistake: these advanced computing systems will have a major impact on the industries that adopt them. But today's AIs aren't a “magic bullet” - smart as they are, they can’t solve business problems on their own.

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The Cost of Hesitation

The line between new tech and now tech disappears fast, and takes latecomers with it.

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Taking Aim at Audiences: How Lucy helps marketers reach their target customers

One of the things that makes working on Lucy’s team so exciting is being able to see a few years into the future of our industry. In my previous position as a brand manager, I labored to create messages that would resonate in just the right way with their intended audiences. We did our best, using the data we had such as transaction history and web pages viewed, to form an idea of our different customer segments so we could speak to each in a personalized voice. Some of what we did was guesswork, and a lot of it missed the mark because we had no tool for personalizing messages around what would resonate on a mass scale. Lucy is that tool. If I were still working as a brand manager today, I would insist at having her at my side.

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Combine Research Sources into a Single Data Firehose

Outperforming the competition means making smarter decisions, faster.

Brand marketers make their best decisions using a foundation of research—plus their own insights. Compiling research is often a painstaking, time-consuming process. Why? Because research sources come from so many different places.

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Forgotten Data Rescued from a Life of Loneliness, Thanks to Lucy

When an A.I. plays Cupid, data and marketers pair up, perfectly.

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How Lucy Can Help You Work Better in 2017

Where will you see improved performance thanks to your AI companion?

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Are you using the true power of your owned and licensed data?

Lucy explains how her revolutionary smart search skills connects you to the true value of all your data assets. 

I’ve been talking a lot lately about my super search powers. Hey, if I want you to consider adding me as a team member, I’ve got to toot my own horn, right?

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