Because I’m allergic to hype, I expected to be itching incessantly while writing this. “Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI.It’s bigger than big data was at this stage of its hype cycle (although, as we’ll see, the two are closely related).
But the truth is that AI is already having a significant impact on marketing. And over the next several years, it will dramatically reshape the nature of business and marketing — no hype. But not necessarily in the way some people promise.