Scott and Dan’s Wild Adventures — or SDWA — as the the next chapter in this story unfolds. Partners since the mid-90’s, these two perennial entrepreneurs are at it once again with cognitive companion Lucy from Equals 3, an artificial intellicence platform for marketers built in partnership with IBM’s Watson.
When did the idea for Equals 3/Lucy first form?
Litman: The last six months at Magnet360, we were very immersed in the M&A side and taken out of the day to day, but we had a plan to exit with Matt Meents taking over as CEO. While we were focused on finding the right buyer for customers, shareholders and employees, we were already asking in the back of our minds — whats next?
We saw an opportunity with Watson in the marketing and advertising world as IBM has invested over 4 billion into cognitive computing over the past 10 years and was ready to unleash the resource to partners.
As the more it became clear the deal Magent360 + Mindtree deal was going to happen, we were in a great position to complete that and also get started on our next venture in January.
Just as the sun was setting, it was sure to rise again.
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