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Don’t Skip These Questions When Talking to Martech Vendors

By Ginger Conlon

The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly.

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Topics: News

[REPEAT]: Scott Litman & Dan Mallin

REPEAT is a special interview series underwritten by CliftonLarsonAllen where we take a deep dive inside the minds of Minnesota’s rare repeat technology entrepreneurs. Repeat means to start a tech company, exit said company, and return start another one.

We kick it off today with Scott Litman and Dan Mallin, presently pursuing Equals 3 after decades of documented business success. Together and in parallel they also founded the Minnesota Cup in 2005; Litman & Mallin are among our guests of honor at the upcoming Founders Respect and Recognition event on April 5th.

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Is Artificial Intelligence In Marketing Overhyped?

By Rupa Ganatra

A recent survey of more than 300 marketers by Resulticks found that almost half thought artificial intelligence was an overhyped industry buzzword and 40% felt skeptical when they saw or heard the term. The survey also found that 47% of marketers believed AI was more fantasy than reality.

Artificial intelligence has certainly become the buzzword of 2018 as brands and retailers increasingly explore how it will impact their business this year and beyond. Speaking at an event recently hosted by StoryStream on the hype behind AI in marketing, it became apparent that whilst AI is in its infancy today, many brands and retailers are already actively using AI for the likes of content creation, content management, customer insights, personalization and customer acquisition.

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Scott Litman of Equals 3 Democratizes Marketing Data with AI

As a successful Minnesota entrepreneur, Scott Litman — along with longtime business partner Dan Mallin — has built five companies and founded MN Cup, the largest statewide startup competition in the entire country.

In their most recent venture, Equals 3, Scott and Dan created Lucy, an AI-powered companion for marketers. They seek to “democratize data” and help more people at big companies have clearer, simpler access to the data they own.

At their Minneapolis headquarters, Scott chatted with me about the adoption of artificial intelligence, the key to successful business partnerships and what businesses are still getting wrong about marketing automation.

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Topics: News

Managing Data Overload With Augmented Intelligence

By Kristen Finley

The modern marketer’s world is rich in data, but the only thing these data points have in common is the hope we place on finding actionable insights to stand out from the competition.

The problem is, our industry’s production of data has far surpassed a human ability to process it all.

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Topics: News

The (Real) Power 50 of 2018

Scott Litman is named a 2018 (Real) Power 50 by Minnesota Business Magazine.

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Six Unstoppable Disruptions in Marketing Technology

By Sudipto Ghosh

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year

Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing.

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Equals 3 Expands Lucy’s Toolkit to Help Marketers Derive Even More Value from Data

By MTS Staff Writer

Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling.

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Topics: News

The Internationalist Names 27 Agency Innovators

The Internationalist has selected the INNOVATORS of 2017. Twenty-seven men and women throughout the world were chosen from several hundred nominations.

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Topics: News, Awards

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

By Sudipto Ghosh

In Part Seven of Our Predictions Series 2018, We Explore How the ‘Butterfly Effect’ Is Going to Disrupt the Martech Community

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Topics: News

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