Get the latest scoop on Lucy!

 

Lucy -Taming Marketing's Dark Data

In 2011, IBM Watson conquered Jeopardy. For the first time a machine had beaten humans in a game was thought impossible for a computer to master. Since then Watson has continued to solve problems that were perceived to be “unsolvable,” especially in healthcare.  IBM opened up its platform to allow developers to use Watson APIs to create AI-based solutions.

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Minneapolis Agency Ciceron Partners With Startup Equals 3

Ciceron — a veteran digital agency in Minneapolis, has partnered with Equals 3  to bring marketing artificial intelligence to its clients.

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Topics: News

6 Incredible Ways Businesses are Using Artificial Intelligence Today

In science fiction, artificial intelligence (AI) systems are often bent on overthrowing human civilization, or they are benevolent caretakers of our species. In reality, machine-learning is already with us, evolving out of search engines like Google and seeping into our everyday lives without much fanfare.

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You Need to Keep A.I. in Mind as You Market Your Product

Don't lose sight of the fact that artificial intelligence (A.I.) plays a part in everything these days from voice recognition to search engine rankings.

Marketing is an always-evolving field, making it difficult for brands to keep up. Often insight into the next big trend comes from new technologies themselves. For modern-day marketers, those technologies are currently things like virtual reality, machine learning, and artificial intelligence (AI).

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Equals 3 Showcases Lucy at World of Watson, Shares Insights on How Cognitive Companion Is Impacting Marketers

NEW YORK – October 24, 2016 – Today Equals 3 takes the stage at IBM World of Watson 2016 to discuss its cloud-based marketing solution Lucy. Launched earlier this year and powered by IBM Watson, Lucy is a true cognitive companion for Fortune 1000 marketers and advertising/media agencies.

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Topics: Press Release

This supercomputer’s hero? Her human partners!

Lucy explains why she does her best work as part of a team.

I’ve been designed to do what I do with inhuman speed, which means there’s not a person alive who could compete with me. When it comes to searching through vast data reserves to come up with an on-point answer, even a team of marketers would need weeks to travel the territory I cover in an hour. Yet I was architected to work as a marketing team member—not as the leader. Why? Human-computer teamwork is the foundation of the vision my creators have for the future of marketing.

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Topics: Insider

Business Embraces Artificial Intelligence

Businesses already are using AI to reach customers. The work is about algorithms, not automatons.

You can think of Lucy as the fastest marketing researcher on the planet. Minneapolis-based digital marketing and technology agency GoKart Labs “hired” Lucy in May and was quickly amazed. “When I asked a question of Lucy—it was a specific question about a client’s competitors—it found that information,” says Rob Rosen, GoKart’s director of digital marketing and analytics. “Even Google didn’t find that information in a clear way.”

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Topics: News

Way Beyond Jeopardy: 5 Marketing Uses Of IBM Watson

The holy grail for Marketers has long been making sense of ever-increasing data about the consumer interactions with products, services that result from different marketing programs.  The phenomenal power of IBM Watson has already been leveraged in many ways, including supporting disease diagnoses of all types based on its ability to read 800 million pages per second and know findings from over 23 million global research studies. Watson has revelatory applications for marketers as well.

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Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts.

Soon after Watson’s victory, IBM began to get inquiries from physicians, particularly oncologists, interested in knowing if cognitive technology could be applied in a clinical context.

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How Lucy Becomes Part of Your Team

Hi everybody! It’s me, Lucy—the A.I.-enabled super-assistant to Fortune 1000 marketers and the agencies that service them.

Are you thinking about adding me to your marketing team? Want a roadmap for understanding how I move from my home at Equals 3 to my new position at your company? Well, Equals 3 has designed an efficient process to ensure a smooth onboarding. With a minimal investment in training, you can get the competitive edge granted by the latest technological innovation; cognitive intelligence.  

Onboarding me is so simple and easy, even a supercomputer can explain it!

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Topics: Insider