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2017 Titans of Technology: Reed Robinson

Ask anyone in the Twin Cities startup community and they’ll likely know the name Reed Robinson. As a founder and partner of the nonprofit Beta.MN – billed as a “science fair for startups (with beer and music)” – Robinson has helped more than 100 local tech startups get off the ground.

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Topics: Awards

Combine Research Sources into a Single Data Firehose

Outperforming the competition means making smarter decisions, faster.

Brand marketers make their best decisions using a foundation of research—plus their own insights. Compiling research is often a painstaking, time-consuming process. Why? Because research sources come from so many different places.

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Topics: Insider

How AI can solve the top 3 pain points in marketing

Leading marketing experts agree that the plethora of tools available to marketers and advertisers is both a blessing and a curse. The variety of options enables marketers to keep up with an ever-evolving digital landscape of consumer and customer behavior, but a professional uses 20 to 50 different tools to manage all their tasks.

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Topics: News

Ask the Thought Leaders: What Impact Will AI Have In The Next 20 Years?

There was a time when AI seemed to belong to a world of fantasies. Movies showed us a remote future where machines and robots emulated human interactions, and the latent fear of them turning against humanity was a repeated card.

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Topics: News

AI And The Agency: Havas Media Trains Its New Brain

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3.

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Topics: News

How 26 Top Marketing Executives Use Artificial Intelligence

Artificial intelligence is rapidly transforming all digital industries and marketing is no exception.

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Topics: News

Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems.

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Topics: News

Finalists Announced for Ad Age's New Creativity Awards

Advertising Age this year expanded its annual Agency A-List honors for the first time to include the Creativity Awards, recognizing and celebrating not only excellent work and outstanding people in the industry but amazingly creative companies driving innovations that might not even comprise traditional advertising.

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Topics: Awards

Lucy By Equal 3 Delivers Marketers a Better Half

Nucleus predicts Lucy has the potential to improve the strategic capabilities of marketers and drive higher return on investment (ROI) than basic marketing solutions.

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Topics: News

Forgotten Data Rescued from a Life of Loneliness, Thanks to Lucy

When an A.I. plays Cupid, data and marketers pair up, perfectly.

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Topics: Insider