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Finalists Announced for Ad Age's New Creativity Awards

Advertising Age this year expanded its annual Agency A-List honors for the first time to include the Creativity Awards, recognizing and celebrating not only excellent work and outstanding people in the industry but amazingly creative companies driving innovations that might not even comprise traditional advertising.

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Topics: Awards

Lucy By Equal 3 Delivers Marketers a Better Half

Nucleus predicts Lucy has the potential to improve the strategic capabilities of marketers and drive higher return on investment (ROI) than basic marketing solutions.

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Topics: News

Forgotten Data Rescued from a Life of Loneliness, Thanks to Lucy

When an A.I. plays Cupid, data and marketers pair up, perfectly.

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Topics: Insider

How Lucy Can Help You Work Better in 2017

Where will you see improved performance thanks to your AI companion?

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Topics: Insider

Hey, So You Want Another 2017 Predictions List?

Did I hear you wanted another 2017 predictions list? I read it somewhere on the Internet… so clearly it has to be true.

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Topics: News

5 Disruptions to Marketing, Part 5: Artificial Intelligence

Because I’m allergic to hype, I expected to be itching incessantly while writing this. “Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI.

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Topics: News

Equals 3 Names Jodie Sasse Managing Director, Partners & Alliances

IBM Veteran Previously Oversaw Partnerships within the Watson Ecosystem

MINNEAPOLIS, MN – November 15, 2016 – Equals 3, the entrepreneurial team behind cognitive companion Lucy, has hired IBM’s Jodie Sasse as Managing Director, Partners & Alliances. In this newly created position, one of Sasse’s responsibilities will be to oversee Equals 3’s collaboration with IBM as an authorized Watson partner. 

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Topics: Awards, Press Release

Are you using the true power of your owned and licensed data?

Lucy explains how her revolutionary smart search skills connects you to the true value of all your data assets. 

I’ve been talking a lot lately about my super search powers. Hey, if I want you to consider adding me as a team member, I’ve got to toot my own horn, right?

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Topics: Insider

Lucy -Taming Marketing's Dark Data

In 2011, IBM Watson conquered Jeopardy. For the first time a machine had beaten humans in a game was thought impossible for a computer to master. Since then Watson has continued to solve problems that were perceived to be “unsolvable,” especially in healthcare.  IBM opened up its platform to allow developers to use Watson APIs to create AI-based solutions.

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Topics: Insider