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Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning

by Magnus Unemyr & Martin Wass 

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind.

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Topics: News

[FIELD NOTES] MinneAnalytics Big Data Tech 2018 – AI Panel

Filmed 6/5/18 at MinneAnalytics Big Data Tech 2018 by Jenson Studios at Normadale Partnership Center moderated by Rick Brimacomb, featuring: Scott Litman of Equals 3, Andrew Murphy of Loup Ventures, and Matt Versaggi of Optum.

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Topics: News, Events

How Marketers Use Artificial Intelligence to Create Personalized Experiences

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys, but eventually they’ll accidentally hammer out a relevant page.

Content writing involves a lot more than hitting random keys on the keyboard and hoping for a good story. Even so, the biggest challenge we face is creating content truly relevant to the audience.

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Topics: News

Equals 3: The AI-Powered Assistant Every Marketer Needs

Lucy is the product of Equals 3, an AI startup founded in 2015 with $7 million in funding. She leverages the computing power of IBM’s Watson to research, segment, and plan for her human marketing counterparts.

We talked with Equals 3 managing partner Scott Litman (LinkedIn) and chief product officer Rahul Singhal (LinkedIn) to uncover all that Lucy can do.

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Topics: News

PR Council Forum: 'You Better Have Good Reason For Using That Data'

The PR Council's Critical Issues Forum in Chicago explored using data and analytics to personalize marketing while steering clear of being 'creepy.'

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Topics: News

AI & The Future of Marketing [A Virtual Panel]

n the marketing world Artificial Intelligence (AI) is a popular “buzz word”. If you haven’t spent much time researching AI, consider this blog your introduction to a topic you’ll be hearing more about in the future. If you are like us, you don’t want to be left behind when it comes to new technology and innovation. Thankfully – for those of you in and near the Twin Cities – you can join us at DenamiCON and explore this topic in more depth!

As a pre-conference teaser, we’re pleased to bring you this “sneak peek” of insights on Artificial Intelligence and marketing in the machine age.

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Topics: News

Everybody Loves Lucy: Artificial Intelligence Edition

How will artificial intelligence change the way marketing is done?

It’s a question that every marketer needs to be asking today.

When marketing entrepreneur and AI expert Scott Litman asked himself this question, he came up with one answer.

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Topics: News

Pack Your Parachute Before Taking the Entrepreneurial Leap

In the United States alone, nearly half a million startups are born every year. Some get off the ground, but fewer figure out how to stay afloat. While the barrier to entry is a lot lower than it was pre-internet, the competition is exponentially greater, making it that much harder to succeed. A good idea isn’t good enough to guarantee prosperity.

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Topics: News

Lucy’s Technology Accelerates Research and Document Discovery

Equals 3’s Chief Product Officer, Rahul Singhal, shares how Lucy’s deep learning models have helped Lucy evolve and prepare her for new challenges.

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Topics: Insider

The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter

By Robin Kurzer

In 2016, we told you about Lucy, an artificial intelligence (AI) platform that answered marketers’ questions via menus or conversational English queries, using data from multiple platforms.

Two years have passed since its debut, so we checked in on Lucy’s creator, Equals 3, to see if the AI-powered assistant had changed.

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Topics: News

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