The Convergence of Communications, business and technology enabled marketing
Keynote: Dan Mallin, CEO, Equals 3
In today’s world, disruptive technologies such as Artificial Intelligence (AI) and Augmented Reality (AR), continue to emerge at breakneck speed. How do you stay ahead of the curve and take advantage of these game-changing platforms? Discover how the power of today’s emerging technologies can be directly applied to the world of marketing and communications.
In this session, Dan Mallin, a recognized force in digital marketing and technology-based entrepreneurship, will share his insight on how to thrive in an age of disruption. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing — integrating sales, service, and marketing — Mallin has a broad history of building businesses that help clients take advantage of cutting-edge digital transformation. In the past 20 years, he has grown and sold four businesses and built forward-thinking ad tech platforms that are still in use day-to-day by some of the world’s largest brands, agencies, and media firms. His real-world experience and client-tested, proven advice will leave you inspired by new and exciting ways to connect with your customers. As a demonstration of the power of these emerging technologies, you will also have a chance to meet Lucy, the marketing professional’s cognitive companion powered by IBM Watson.
