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Marketers Push The (Deep) Learning Curve

Posted by Equals 3 on May 9, 2019 1:40:00 PM

Jeremy Hlavacekon, head of revenue for IBM Watson Advertising, explains how data and AI can inform a multi-season back-to-school strategy for marketers looking to pull ahead of the competition.

 

"Ultimately, finding the perfect balance of data, insights and creativity—and leveraging the moments that matter during the extended back-to-school shopping season—is exactly what marketers need to outclass the competition."  Read the article

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Topics: News