You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys, but eventually they’ll accidentally hammer out a relevant page.
Content writing involves a lot more than hitting random keys on the keyboard and hoping for a good story. Even so, the biggest challenge we face is creating content truly relevant to the audience.
If it’s not relevant, then it’s not much more valuable than what those monkeys on their typewriters are doing.
OK, that’s a strong statement. But it’s hard to overstate just how important it is to produce relevant content, content people will read, share and value.
Making content relevant begins with knowing your audience, and artificial intelligence has given marketers new opportunities to know and understand their audiences like never before.
The value of AI marketing
Simply put, artificial intelligence provides powerful insights into consumer behavior and preferences that give marketers an in-depth look at multiple audience segments.
That’s the view from 50,000 feet.
When you get down to it, the reason is that AI allows for in-depth personalization. In a recent blog on marketing and personalization, Scott Litman wrote that, “Modern marketing is a journey towards personalization.” Broad campaigns, large announcements, all these need to be scaled down to cater to individual consumers.
Personalized marketing: It’s every marketer’s dream. The problem is resources. Continue reading...