Lucy could help with research, personality profiling and media optimization. But a spokesperson told TechRepublic that the cognitive assistant is meant to help marketers, not replace them.
Equals 3 managing partner and co-founder Dan Mallin talked with TechRepublic's Tonya Hall about how his company's AI assistant could help marketing executives. Here's their conversation:
Hall: Tell us about Lucy. What does Lucy do?
Mallin: Lucy is kind of the marketing analysis, marketing assistant to help marketers fulfill their dreams, right? There's capabilities in research and finding information capabilities in the audience and in personality profiling. And then, finally, media and media optimization.
Hall: There's all kinds of challenges we have now. Technology is a resource for us. What are the most relevant challenges that marketers face today and how is artificial intelligence helping them?
Mallin: Marketers have, well, we've created our own problem. We have better and better capabilities of collecting information and we collect information in many many systems. A marketer, in theory, should be leveraging data coming out of 20, 30, 40 different places. What that requires though, is access, login capabilities, knowledge training, and the ability to apply all that information.