Did I hear you wanted another 2017 predictions list? I read it somewhere on the Internet… so clearly it has to be true.
This year’s 2017 Predictions for Digital Marketing came to me quite clearly as there are several key trends taking place that are much less about specific digital things– like VR or Internet of Things– and more macro in nature. These are trends that will affect every marketer alike, whether you choose to act or not.
So, please, let’s not waste any more time. You’ve waited this long.
It’s bigger than big data was at this stage of its hype cycle (although, as we’ll see, the two are closely related).
But the truth is that AI is already having a significant impact on marketing. And over the next several years, it will dramatically reshape the nature of business and marketing — no hype. But not necessarily in the way some people promise.