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Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Posted by Equals 3 on Mar 6, 2017 11:21:53 AM

Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems.

Lucy is seeing significant adoption, and was recently named a “Ad Tech/Marketing Tech/Financial Tech to Watch” finalist by Advertising Age. MarTech Series caught up with Equals 3 co-founder Scott Litman, to see Lucy in action, talk about their growth since launch, and the benefits of using the IBM Watson platform.


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Topics: News