By MTS Staff Writer
Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling.
Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the beta launch of Lucy 2.0. Building off of Lucy’s initial success since launching in May of 2016, Equals 3 expanded her capabilities—adding automated workflow, predictive media modeling and more than 20 additional features and enhancements to help marketers derive value from their data more efficiently and effectively.
Lucy 2.0 is learning to work with more complicated data sets to automate workflows specific to each client’s processes through her new snapshot feature. She is also beginning to predict how strongly specific marketing messages will resonate against different personas and offer suggestions for improvement. Lucy’s predictive knowledge also applies to media planning—looking at multiple campaign objectives, she can generate predictive media models to forecast optimal allocations and campaign results and learns from actual performance to further enhance her predictive capabilities.
“Lucy 2.0 marks a vital milestone in Lucy’s evolution, where marketers can leverage more data and tools to inform their decision making,” said Scott Litman, Co-founder, Equals 3. ... Read the full story
