By Ginger Conlon
The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly.
Marketers must come to the table prepared when speaking with vendors about prospective purchases. The challenge, however, is “not knowing what you don’t know,” which can lead to overlooking essential questions during purchase discussions. Fortunately, martech vendors prefer that their customers make smart decisions, so they succeed with their solutions (and stick around) — and, that means ensuring that prospective customers are well informed when they make that weighty purchase.
With all that in mind, MKTGinsight asked several industry experts: As marketers plan their 2018 technology purchases, what’s the most important question they should ask the vendors of solutions they’re considering? Here’s what they advise.
Read what Scott Litman of Equals 3 and other industry experts had to say.
