[Panel Discussion] Scott Litman, Managing Partner of Equals 3 joined a panel at this PRSA event.
Data Discussion: Translating Data Into Stories that Engage Management
The session will cover the role that data plays in content marketing. It isn't just about the content being created; in order to be successful, there needs to be a strategy that’s derived and refined based on analytics.
Moderator: Dr. Michael Porter, APR, University of St. Thomas
Speaker: Scott Litman, Co-founder and Managing Partner, Equals3
Speaker: Chris Spong, Digital Content and Marketing Manager, Nina Hale
Speaker: David Harman, Assistant Professor, University of St. Thomas