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Equals 3

Recent Posts

How Marketeers can deliver remarkable impact through Product Innovation with AI

Podcast interview with Dan Mallin, co-founder and CEO of Equals 3 exploring how daily challenges of CMOs & marketers can be addressed with machine learning.

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Topics: News

Will AI impact marketing and media spend optimization? (Spoiler: Yes!)

"Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is this huge spike in interest justified? Will AI offer a remarkably different path of progress in marketing, or is it in reality simply the application of faster processing to answer the same questions quicker and better?"

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Topics: News

How Cognitive Computing Can Make You a Better Marketer

"Since cognitive computing can process massive amounts of data that no human could ever digest and imitate the human brain like no computer system ever has, the technology has amazing potential to amplify our abilities -- not replace us -- and help us make better, data-driven decisions."

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Topics: News

Marketing: the channel is dead, long live the holistic

Focusing on a channel as the saviour of your marketing will be foolish in an Artificial Intelligence word.

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Topics: News

25 Innovations and Trends for the Future

From AI and drones to podcasting and housing density. 

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Topics: News

Mad about Lucy

By Lee Hopkins

G’day and welcome to Better Communication Results vidcast, edition 111.

In today’s video we:
  • ask what is Artificial General Intelligence;
  • are mad about Lucy;
  • might be closer to human machines than we think;
  • discuss using AI to benefit your email marketing; and
  • consider reading your employees’ emails.
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Topics: News

8 Marketing Experts Reveal How AI Is Going to Turn the Industry Upside Down

Artificial intelligence is about to rock your world.

At least, it will if you’re in marketing and sales.

In fact, McKinsey Global Institute estimates that AI and other analytics will have a $6 trillion impact on marketing and sales alone.

So how will AI actually impact marketers?

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Topics: Thought Leadership, News

3 Questions About AI That Nontechnical Employees Should Be Able to Answer

We came across a fascinating take from HBR on engaging in AI across multiple levels of an organization. We've experienced firsthand the importance of keeping both executive stakeholders and analysts involved with solving business problems.

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Topics: Thought Leadership

15 AI-powered tools to simplify a marketer’s job

"Being a marketer can be hard. The ultimate goal is to make sure that “the most pertinent content reaches the most promising customers at the moments of greatest influence across multiple channels and markets.”.But how can it be achieved in the day and age of big, unstructured data and increasing demand for personalization?"

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Topics: News

Talking About Lucy and Marketing AI

By Geoff Livingston

More advanced brands in the marketing segment like Marketo are already deploying their early AI solutions. However, their legacy implementations may prove a hindrance compared to next generation AI-based marketing systems that are rising to compete against them. One such system is Lucy, a platform developed by a company called Equals 3.

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Topics: News