Get the latest scoop on Lucy!

 

Equals 3

Recent Posts

3 Questions About AI That Nontechnical Employees Should Be Able to Answer

We came across a fascinating take from HBR on engaging in AI across multiple levels of an organization. We've experienced firsthand the importance of keeping both executive stakeholders and analysts involved with solving business problems.

Read More

Topics: Thought Leadership

Talking About Lucy and Marketing AI

By Geoff Livingston

More advanced brands in the marketing segment like Marketo are already deploying their early AI solutions. However, their legacy implementations may prove a hindrance compared to next generation AI-based marketing systems that are rising to compete against them. One such system is Lucy, a platform developed by a company called Equals 3.

Read More

Topics: News

42+ Artificial Intelligence Tools for Marketers

 Marketers always have the same question when it comes to artificial intelligence:

“How do I get started with AI?”

The best way is to experiment with AI-powered marketing tools.

But there are a lot of vendors out there. And a lot of bold claims about what AI can and can’t do.

Read More

Topics: Thought Leadership, News

That Happened Fast: What You Can Do To Adjust For AI Marketing In 2018

By Arya Bina

Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

Read More

Topics: News

How AI is Changing Content Marketing Today and in the Future

by Kaya Ismail

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond.

Read More

Topics: News

Marketer + Machine: The Present and Future Potential of AI

[DMA Webinar] Led by Scott Litman, Managing Partner, and Marc Dispensa, CTO,  of Equals 3

Read More

Topics: Events

Client Stories: Brandpoint

“We've been able to kick-start our strategy research using Lucy's Persona and Brand Insights tools. Lucy gives us useful audience data and initial insights to help guide our talented strategy team to dive deeper into our clients' audiences and competitors”

Andy Krall - Digital Marketing Manager, Brandpoint

Read More

Topics: Client Stories

Content Marketing Summit: Amplifying and Optimizing Impact

[Panel Discussion] Scott Litman, Managing Partner of Equals 3 joined a panel at this PRSA event.

Read More

Topics: Events

The TEAM Companies to Launch Industry's First AI-Powered Assistant for Talent and Production Business Affairs

The TEAM Companies, the leading payroll, business affairs and technology provider for the advertising and entertainment industries, today announced its plans to launch KAT, an AI platform designed to transform the industry and outcomes for clients. According TTC will work with Equals 3, a technology firm specializing in AI applications to develop KAT.

Read More

Topics: News

How to derive value from your marketing data: What changes would be most important to you?

There is no shortage of marketing data. For marketers, all this data is a goldmine with the potential to drive business strategies and results. Yet, most teams can’t leverage the data they have today, much less what’s around the corner.

This struggle to navigate and manage vast sums of structured and unstructured data across too many systems and formats is a common problem across industries. Plus, many companies silo data based on organizational structure or job function. This means that there are too few people with the necessary access and experience to use some of the most valuable data sources that a company possesses. In fact, marketers named “centralizing data” and “dissolving silos” as the top two changes needed in order to derive value from data (source eMarketer via Lucy).

Read More

Topics: Insider