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Equals 3

Recent Posts

25 Innovations and Trends for the Future

From AI and drones to podcasting and housing density. 

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Topics: News

Mad about Lucy

By Lee Hopkins

G’day and welcome to Better Communication Results vidcast, edition 111.

In today’s video we:
  • ask what is Artificial General Intelligence;
  • are mad about Lucy;
  • might be closer to human machines than we think;
  • discuss using AI to benefit your email marketing; and
  • consider reading your employees’ emails.
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Topics: News

3 Questions About AI That Nontechnical Employees Should Be Able to Answer

We came across a fascinating take from HBR on engaging in AI across multiple levels of an organization. We've experienced firsthand the importance of keeping both executive stakeholders and analysts involved with solving business problems.

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Topics: Thought Leadership

Talking About Lucy and Marketing AI

By Geoff Livingston

More advanced brands in the marketing segment like Marketo are already deploying their early AI solutions. However, their legacy implementations may prove a hindrance compared to next generation AI-based marketing systems that are rising to compete against them. One such system is Lucy, a platform developed by a company called Equals 3.

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Topics: News

42+ Artificial Intelligence Tools for Marketers

 Marketers always have the same question when it comes to artificial intelligence:

“How do I get started with AI?”

The best way is to experiment with AI-powered marketing tools.

But there are a lot of vendors out there. And a lot of bold claims about what AI can and can’t do.

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Topics: News, Thought Leadership

That Happened Fast: What You Can Do To Adjust For AI Marketing In 2018

By Arya Bina

Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

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Topics: News

How AI is Changing Content Marketing Today and in the Future

by Kaya Ismail

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond.

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Topics: News

Marketer + Machine: The Present and Future Potential of AI

[DMA Webinar] Led by Scott Litman, Managing Partner, and Marc Dispensa, CTO,  of Equals 3

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Topics: Events

Client Stories: Brandpoint

“We've been able to kick-start our strategy research using Lucy's Persona and Brand Insights tools. Lucy gives us useful audience data and initial insights to help guide our talented strategy team to dive deeper into our clients' audiences and competitors”

Andy Krall - Digital Marketing Manager, Brandpoint

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Topics: Client Stories

Content Marketing Summit: Amplifying and Optimizing Impact

[Panel Discussion] Scott Litman, Managing Partner of Equals 3 joined a panel at this PRSA event.

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Topics: Events