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Equals 3

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Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve marketing problems.

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Topics: News

Finalists Announced for Ad Age's New Creativity Awards

Advertising Age this year expanded its annual Agency A-List honors for the first time to include the Creativity Awards, recognizing and celebrating not only excellent work and outstanding people in the industry but amazingly creative companies driving innovations that might not even comprise traditional advertising.

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Topics: Awards

Lucy By Equal 3 Delivers Marketers a Better Half

Nucleus predicts Lucy has the potential to improve the strategic capabilities of marketers and drive higher return on investment (ROI) than basic marketing solutions.

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Topics: News

Forgotten Data Rescued from a Life of Loneliness, Thanks to Lucy

When an A.I. plays Cupid, data and marketers pair up, perfectly.

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Topics: Insider

Hey, So You Want Another 2017 Predictions List?

Did I hear you wanted another 2017 predictions list? I read it somewhere on the Internet… so clearly it has to be true.

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Topics: News

5 Disruptions to Marketing, Part 5: Artificial Intelligence

Because I’m allergic to hype, I expected to be itching incessantly while writing this. “Artificial intelligence” (AI) is one of those overly broad terms that has rocketed to buzzword mania in marketing circles this year. Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI.

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Topics: News

Equals 3 Names Jodie Sasse Managing Director, Partners & Alliances

IBM Veteran Previously Oversaw Partnerships within the Watson Ecosystem

MINNEAPOLIS, MN – November 15, 2016 – Equals 3, the entrepreneurial team behind cognitive companion Lucy, has hired IBM’s Jodie Sasse as Managing Director, Partners & Alliances. In this newly created position, one of Sasse’s responsibilities will be to oversee Equals 3’s collaboration with IBM as an authorized Watson partner. 

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Topics: Awards, Press Release

Minneapolis Agency Ciceron Partners With Startup Equals 3

Ciceron — a veteran digital agency in Minneapolis, has partnered with Equals 3  to bring marketing artificial intelligence to its clients.

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Topics: News

6 Incredible Ways Businesses are Using Artificial Intelligence Today

In science fiction, artificial intelligence (AI) systems are often bent on overthrowing human civilization, or they are benevolent caretakers of our species. In reality, machine-learning is already with us, evolving out of search engines like Google and seeping into our everyday lives without much fanfare.

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Topics: News