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Six Unstoppable Disruptions in Marketing Technology

By Sudipto Ghosh

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year

Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing.

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Topics: News

Equals 3 Expands Lucy’s Toolkit to Help Marketers Derive Even More Value from Data

By MTS Staff Writer

Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling.

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Topics: News

The Internationalist Names 27 Agency Innovators

The Internationalist has selected the INNOVATORS of 2017. Twenty-seven men and women throughout the world were chosen from several hundred nominations.

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Topics: News, Awards

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

By Sudipto Ghosh

In Part Seven of Our Predictions Series 2018, We Explore How the ‘Butterfly Effect’ Is Going to Disrupt the Martech Community

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Topics: News

Ad Age @ CES: 5 Things We Learned About The Future Of Auto

By 

Your car is great. It gets you where you need to go. It's a little privacy bubble. It has a radio. The only downside is that, well, you have to drive it.
 

But not for long! (Maybe!) This week at CES we spoke with agencies, automakers and tech companies to find out where the industry itself is driving us.

A few takeaways:

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Topics: News

Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)

By Jim Sterne

Author Jim Sterne is a world-recognized expert dedicated to showing marketers how to put data to work, and in this immediately useful guidebook, he brings sophisticated concepts in computer science within grasp. 

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Topics: News

Think AI is Years off? Think Again

By 

If 2016 was the year of mobile and 2017 was the year of video, what will 2018 bring? According to former SAP and Oracle executive Bob Evans, 2018 will show us which leaders are serious about "digital transformation, customer-centric marketing and the unleashing of AI."

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Topics: News, Awards

Lucy’s Terrifying Tales of Marketing Miasma

Will rescue come to our tormented marketer in time?

It was a dark and stormy night, and the clock ticked ever closer to midnight. In a deserted and coffin-quiet office a single marketer kept a lonely vigil, working on a report long after everyone else had gone home.

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Topics: Insider

Top organizations at next generation analytics to be honored

Equals 3 recognized as one of the nations top analytics innovators with Analytics 50 award. (Learn more about the award)

A growing number of organizations are investing in big data initiatives and advanced analytics, but just what is meant by advanced analytics, or next generation analytics, is changing. Next generation analytics is evolving along with business needs, and today means cloud-based, collaborative and multi-entity applications.

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Topics: News, Awards

2017 MIMA Summit

AD-TECH AND MAR-TECH INNOVATIONS IN OUR BACK YARD

Panelist: Scott Litman, Managing Partner, Equals 3 on October 12, 2017

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Topics: Events

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