Where would we be today without our precious stack of martech tools? The introduction of the tools themselves revolutionized how marketers streamlined their processes, creating all new techniques for measuring customer interactions and making the most informed decisions to meet company goals.
But with all of this measuring comes a ton of data, and until recently, there wasn’t all that much we could do with it. The future, and the need to analyze and understand all this readily available data, is coming faster than we ever imagined. Those who don’t keep up will be left in the dust.
These days, competition is fierce and there is a tool available for every marketing whim you could ever envision. I predict that within just a few years, we will see a cull of this bloated and highly competitive space, and only those harnessing the power of AI will remain to dominate the industry. The companies able to launch sophisticated solutions will survive, leading the transition into the fourth industrial revolution.
Some martech providers are ahead of the game already. We rounded up five we think are top of the class: Click to read full blog and fand out which ones.
