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That Happened Fast: What You Can Do To Adjust For AI Marketing In 2018

By Arya Bina

Artificial intelligence (AI) is a class of computed thinking that models the thought processes of human beings. It divides into machine learning and deep learning, and both allow algorithms to be self-educated based on the data received, be it uploaded or environmental.

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Topics: News

How AI is Changing Content Marketing Today and in the Future

by Kaya Ismail

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond.

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Topics: News

Marketer + Machine: The Present and Future Potential of AI

[DMA Webinar] Led by Scott Litman, Managing Partner, and Marc Dispensa, CTO,  of Equals 3

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Topics: Events

Client Stories: Brandpoint

“We've been able to kick-start our strategy research using Lucy's Persona and Brand Insights tools. Lucy gives us useful audience data and initial insights to help guide our talented strategy team to dive deeper into our clients' audiences and competitors”

Andy Krall - Digital Marketing Manager, Brandpoint

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Topics: Client Stories

Content Marketing Summit: Amplifying and Optimizing Impact

[Panel Discussion] Scott Litman, Managing Partner of Equals 3 joined a panel at this PRSA event.

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Topics: Events

The TEAM Companies to Launch Industry's First AI-Powered Assistant for Talent and Production Business Affairs

The TEAM Companies, the leading payroll, business affairs and technology provider for the advertising and entertainment industries, today announced its plans to launch KAT, an AI platform designed to transform the industry and outcomes for clients. According TTC will work with Equals 3, a technology firm specializing in AI applications to develop KAT.

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Topics: News

How to derive value from your marketing data: What changes would be most important to you?

There is no shortage of marketing data. For marketers, all this data is a goldmine with the potential to drive business strategies and results. Yet, most teams can’t leverage the data they have today, much less what’s around the corner.

This struggle to navigate and manage vast sums of structured and unstructured data across too many systems and formats is a common problem across industries. Plus, many companies silo data based on organizational structure or job function. This means that there are too few people with the necessary access and experience to use some of the most valuable data sources that a company possesses. In fact, marketers named “centralizing data” and “dissolving silos” as the top two changes needed in order to derive value from data (source eMarketer via Lucy).

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Topics: Insider

How AI Inspires Intelligent Brand Experiences to Drive Choice

by Jennifer Volmer

When you really think about it, how many times a day do you make a decision? Some research claims that the average person makes around 70 decisions while others agree that the number is in the thousands. According to one study, we make 200 daily decisions about food alone. It’s no wonder there is such a thing as “decision fatigue”, which can impact our ability to make good decisions.

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Topics: News

Step-by-Step: How to Get Started with Marketing AI

We recently saw some great advice from the Marketing Artificial Intelligence Institute and something we certainly live at Equals 3: During discovery we work with clients to come up with a list of use cases where AI driven automation can help, then—if determined that Lucy is a good fit—we start by focusing on one that’s of highest value to get started.

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Topics: News

Equals 3 And GBH Insights Partner To Increase Value For Custom Data

Equals 3’s AI-powered assistant, Lucy, ties together custom surveys with traditional data

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Topics: News, Press Release

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